LINH LUONG

01

Campaign

Our PR campaign is designed to introduce Alipay, one of the world's leading mobile payment platforms, to the American market. Our design approach ensures that complex information is easily digestible, using a blend of eye-catching visuals and concise text. This presentation not only informs but also captivates the audience, communicating effectively Alipay’s value proposition to American consumers and businesses.

02

Projects

In this Content Strategy project, I developed a comprehensive crisis communication strategy, including key messaging, stakeholder engagement strategies, and actionable response protocols. To pitch this strategy, I designed a visually compelling book that outlines our methodology, provides real-world case studies, and offers practical tools for implementation. This book serves as a strategic guide for organizations seeking to enhance their preparedness and resilience in the face of crises.

03

Presentation

A dynamic PowerPoint presentation that showcases our crisis communication strategy, featuring strategic insights, visually captivating messaging examples, and a structured response plan to enhance Tesla’s crisis management capabilities.